we just had lance armstrong with the tour de france. we want to get over tiger and his tour de pants. i think money proves, he will do what he is supposed to do. this is a love story. and by the way he has to fix his golf game. melissa: right. >> this could re-establish his brand, absolutely. melissa: mr. brick, let me ask you, when we look at his endorsements, his endorsements compared to 2009, 2012 to 2009 they're half what they were in large part. his tour winnings really dipped. they went from 12 million to two million. he is back to 7.4 million. but his golf game is nothing like what it was before. do you think, you know, could this put his game back together if he got his whole family? i mean the final piece of the puzzle back into place. he is back where he was. what do you think? >> well it could, because he obviously misses his kids. he rarely sees his kids because of divorce and his travel schedule all over the world. this would be a financial death wish if he signs anything. and has gotten some bad advice over the years. he h